News Archives | Learnlight https://www.learnlight.com/en/article-category/news/ Thu, 26 Oct 2023 11:27:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.1 https://www.learnlight.com/wp-content/uploads/2023/03/favicon-16x16-1.png News Archives | Learnlight https://www.learnlight.com/en/article-category/news/ 32 32 Learnlight Wins EdTechXGlobal Growth Award https://www.learnlight.com/en/articles/learnlight-wins-edtechxglobal-growth-award/ Fri, 02 Jun 2017 09:54:12 +0000 https://learnlight.com/?post_type=article&p=198/ London, 22 June 2017: Learnlight, the leading provider of blended language and skills training, today announces that it has won the prestigious 2017 EdTechXGlobal Growth Award at the EdTechX All Stars ceremony that took place last night in London.This award recognizes the fastest growing and most innovative startups across the worldwide EdTech industry.

The 2017 EdTechXGlobal All Stars Awards is determined by a global panel of judges, evaluating various factors including revenue growth, scale, innovation and market impact. For each category, the awards aim to showcase the top three start-ups across geography, segmentation and industry trends.

Our commitment to innovation has seen us expand our offering this year to now provide training in more than 65 different languages and over 200 soft skills areas, which we can now deliver online or face-to-face on a worldwide basis.
Benjamin Joseph, Co-founder and CEO of Learnlight said: “We are incredibly proud to have received this recognition from such a respected panel of industry experts. It is a testament to our incredible team of professionals, based in more than 20 different countries, who have worked so hard to make this happen. Our commitment to innovation has seen us expand our offering this year to now provide training in more than 65 different languages and over 200 soft skills areas, which we can now deliver online or face-to-face on a worldwide basis.”

“Our commitment to innovation has seen us expand our offering this year to now provide training in more than 65 different languages and over 200 soft skills areas, which we can now deliver online or face-to-face on a worldwide basis.”

Benjamin Vedrenne-Cloquet, Co-founder of EdTechX said: “This year’s EdTechXGlobal Growth Award saw entries from more than 170 different EdTech companies. Learnlight’s growth over the last few years has been nothing short of impressive. This, combined with its innovative learning platform and unique range of blended and virtual services, made them a worthy winner.”

ABOUT LEARNLIGHT

Learnlight is an EdTech company that provides language and skills training to learners in more than 150 countries. The company has developed an award-winning learning platform to deliver blended virtual, face-to-face, and digital training programs to employees of regional and global businesses. Clients include blue-chip companies such as Deutsche Telekom, Ericsson, PWC, GlobalEnglish, Coca-Cola, Siemens, Oxford University Press, SEAT, Ricoh, Orange, and Inditex. Learnlight employs 220+ staff and 1000+ trainers worldwide.

More information can be found at learnlight.con

ABOUT EDTECHX

EdTechXEurope is the leading thought leader summit bringing together executive level investors, innovators and industry influencers from European and international education companies. Now in its fifth year, EdTechXEurope 2017 hosted 850+ global attendees and invited over 150 speakers to showcase EdTech innovations and perspectives from around the world.

More information can be found at edtechxeurope.com

Media Relations

Declan Mulkeen

Head of Global Marketing

Learnlight

+44 (0)20 3370 8504

declan.mulkeen@learnlight.com

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Endesa and Learnlight: Working Together to Empower Talent https://www.learnlight.com/en/articles/endesa-learnlight-working-together-empower-talent/ Fri, 05 May 2017 07:37:23 +0000 https://learnlight.com/?post_type=article&p=236/ Endesa and Learnlight’s relationship dates back to 2004, when Learnlight, an international leader in language and skills training, began to provide online training to the energy company’s employees. Since then, the relationship has grown from strength to strength with Learnlight now Endesa’s global language training provider, offering the most innovative language and skills courses available on the market.

Endesa

 Endesa and Learnlight started working together in 2004. How has your relationship evolved since then?

Virginia Navarro (V.N.): In 2004, Endesa’s language training requirement was distributed among many different providers with a clear distinction between face-to-face and e-learning providers. At that time, it was very clear to us that we wanted to move towards an eLearning language program but faced the challenge of how to combine it with face-to-face training. We worked closely with the providers at the time to ensure that the face-to-face and virtual classes complemented each other.

Benjamin Joseph (B.J.): What started as a one-off project led us to work together with Global English on a pedagogical level and create programs and learning content that were fully aligned, to the point where it turned into a global partnership through which we have provided training in more than 150 countries.

And now Endesa is working with Learnlight in this training area…

V.N.: Indeed, we have gone from working with different providers to selecting Learnlight as our sole language provider after a competitive tender process. Before, we believed that having a single provider would be a risk, but our relationship (with Learnlight) has grown over time to such a point that they have proved that they are able to meet all our needs.

We designed our platform to empower the trainer and the learner, and put people at the heart of the digital learning process.

What training needs does Endesa currently have?

V.N.: Our needs have changed over the years. A significant milestone in the area of language training was the acquisition of Endesa by Enel.

Language training has always been important and has been a big priority for the company. Much more now, as Endesa forms part of a multinational group where English is the official language. In addition, being part of Enel has also increased contact with our Italian colleagues, so knowledge of Italian is clearly an advantage. It is also important to remember that we have commercial offices throughout Europe and our expansion into renewable energies sees us now present in more than 70 countries.

Who are the main beneficiaries of language training?

V.N.: Currently, twenty percent of Endesa employees receive language training – mainly in English or Italian, but we also offer Spanish programs for international assignees as well as French, Portuguese and German.

And does this 20% of staff belong to any specific group?

V.N.: When it comes to designing a language course we do not take into account the professional category but rather the concrete learning needs of each person, and therefore we have programs focused on very different groups. For example, programs range from providing training in English to port operators who need very specialized English, to finance professionals responsible for investor relations who, while having a very high level of English, need to improve their confidence in the language.

Virginia Navarro, Benjamin Joseph

What type of programs have you launched in partnership with Learnlight to meet these needs?

B.J.: Endesa very much leads the way in terms of corporate training and offers a wide variety of training options to employees. In the case of language training, we offer blended programs that combine face-to-face and telephone with the virtual platform, as well as telephone training coupled with intensive classes. Additionally, we have also designed 72-hour long face-to-face courses and virtual group classes.

V.N.: It has been proven that not all adults learn in the same way. This mix of formats, in addition to giving a greater dynamism to the offering, also provides learning opportunities for all publics. Furthermore, we are applying this approach to not only language training but also to other learning initiatives. With Learnlight we have all the possible combinations we could need: from online training combined with Learnlight Magazine, which serves as a support to the training.

You have mentioned there are also group virtual classes. What do they consist of?

V.N.: Virtual classes are very interesting because they have allowed us to solve the problem of people that need training but who are geographically dispersed. These programs allow employees to interact with a virtual trainer and colleagues in different locations.

B.J.: These virtual classes also expose participants to different cultures as they engage with colleagues that they would not normally have working relationships with. We’ve also found that many companies use this type of virtual service to bring together geographically disperse teams such as marketing or finance.

“Café” is another innovative Learnlight program. Can you tell us more about this?

B.J.: The majority of our learning solutions have a structured training path, where the participant follows set guidelines with very clear learning objectives. We have found, however, that many of our learners would also like the opportunity to talk and practice their fluency by simply having more informal conversations as often these are the most difficult ones to have. To meet this need, we created Learnlight Café, a cloud-based café where people can turn up and talk about current affairs for half an hour – all under the supervision of a trainer. Learnlight Café has been very well received for its flexibility and the interesting mix of learners who pop into the virtual Café to practice their English.

Currently, Endesa is analysing the possibility of offering “Soft Skill Pills” for employees with a high level of English. What are “Soft Skills Pills”?

B.J.: They are small learning pills that focus on how to work in virtual environments, communication styles, intercultural topics, etc. These skills courses (primarily delivered in English) are flexible and short modules that follow a flipped classroom blended methodology where learners first review the learning content, then connect and finally do a post-session task. Soft Skills are a great way to empower employees to choose the learning they need and consume it easily during their working day.

Enel´s strategy is to put the learner at the heart of the learning process, to take responsibility for their own training and to take advantage of all the opportunities available to them.

These courses are complemented with the Learnlight platform. What features does it have?

B.J.: The Learnlight platform brings together those who want to learn with those who want to teach and provides them with all the tools they need do this successfully in the cloud. The platform offers many types of interactive learning material and all the back-office technology required to run a successful language or skills program, e.g. tools to measure learner progress, feedback measurement, scheduling tools, and, obviously, measure the time that learners devote to studying, etc.

The platform is designed to help organisations seamlessly run global learning programs. While the platform covers many areas, the main difference lies in the fact that, while most learning platforms are developed to replace trainers, we designed our platform to empower the trainer and place them at the heart of a digital learning process right from the very beginning.

V.N.: Enel´s strategy is to put the learner at the heart of the learning process, to take responsibility for their own training and to take advantage of all the opportunities available to them that this learning platform presents. All this is based on the “Open Power” values that we are rolling out in the company that ask employees to assume responsibility, be proactive and innovative in order to perform at the highest level.

What added value does Learnlight bring to Endesa’s training?

V.N.: Learnlight offers us a unique learning and delivery mix that we value very highly. Other important factors include their flexibility and speed of response to our requests. We perceive them to be at the cutting-edge of innovation in their field, and they are always very proactive in providing attractive and innovative solutions that are aligned to our learning needs.

B.J.: Our aim is to be a partner and not a provider. This philosophy has been very important as we have grown to now provide services globally to many leading companies. While we now have the scale to be the global learning partner for any company we are still small enough to offer the personalized services that our clients value so much.

Original article in Spanish can be found here: Equipos y Talento

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Learnlight receives major growth equity investment from Beech Tree Private Equity https://www.learnlight.com/en/articles/learnlight-receives-major-growth-equity-beech-tree/ Mon, 03 Apr 2017 08:08:34 +0000 https://learnlight.com/?post_type=article&p=239/ London, 3 April 2017: Learnlight, the leading provider of blended language and skills training, today announces that it has received a major growth equity investment from Beech Tree Private Equity, a leading high-growth private equity fund. The investment will help accelerate its international expansion and fund further development of its award-winning blended learning platform. As part of the transaction, Learnlight has appointed Charles McIntyre, CEO of EdTechX and IBIS Capital, as Chairman of the Board.

“We have been extremely impressed with the digital learning platform that the team have created and their very strong competitive position in the market. We are backing a team that has the genuine ambition and ability to build a market-leading business in a very large and growing global market for language and skills training,” said Andy Marsh, Managing Partner at Beech Tree Private Equity.

Benjamin Joseph, Co-founder and CEO of Learnlight added: “We are delighted that Beech Tree is on board to support our growth plans, both organically and through acquisition. We believe we have found the ideal investment partners as they understand the sector, share our strategic ambitions and have already contributed huge value to the business.”

The investment by Beech Tree Private Equity also facilitated two important transactions:

  • Merger with Training Express
  • Acquisition of Communicaid

Merger with Training Express

Learnlight has merged with Training Express, Spain’s leading provider of blended language learning with more than 50% of the IBEX35 among its clients. Training Express has been a partner and pioneer of the Learnlight platform for more than ten years and brings huge experience and expertise to the Group in the areas of global program management, business development, and strategic client management.

Acquisition of Communicaid

Learnlight has also acquired Communicaid, one of Europe’s leading language, intercultural and communication skills training companies with offices in London, Paris and Brussels and clients in more than 60 countries. Communicaid’s portfolio of clients includes the European Central Bank, BAE Systems, Tesco and Jaguar Land Rover.

Rupert Hillier, Co-founder and COO of Learnlight said “We are thrilled to be working with the Communicaid team. They bring significant expertise and more than 25 years’ experience in delivering language, intercultural and communication skills training of the highest quality. This will be key in extending our portfolio of soft skills training courses.”

About Learnlight

Learnlight is an EdTech company that provides language and skills training to learners in more than 150 countries. The company has developed an award-winning learning platform to deliver blended virtual, face-to-face, and digital training programs to employees of regional and global businesses. Clients include blue-chip companies such as Deutsche Telecom, Ericsson, PWC, GlobalEnglish, Coca-Cola, Siemens, Oxford University Press, SEAT, Ricoh, Orange, and Inditex. Learnlight employs 220+ staff and 1000+ trainers worldwide.

More information can be found at www.learnlight.com

About Beech Tree Private Equity

Beech Tree Private Equity (BTPE) is a private equity firm providing capital and expertise to fast-growing businesses. BTPE invest £10-30 million into high-growth companies typically valued at between £10-75 million. Beech Tree Private Equity specializes in disruptive business models which, with additional capital and expertise, can take advantage of the dynamics of an attractive business model and an expanding market.

More information can be found at www.beechtreepe.com

Media Relations

Declan Mulkeen

Head of Global Marketing

Learnlight

+44 (0)20 3370 8504

declan.mulkeen@learnlight.com

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Learnlight shortlisted for three awards at 2017 Forum for Expatriate Management EMMAs https://www.learnlight.com/en/articles/learnlight-shortlisted-fem-emmas/ Thu, 05 Oct 2017 15:36:31 +0000 https://learnlight.com/?post_type=article&p=327/ London, 29 September 2017: Learnlight is delighted to announce that it has been shortlisted for three awards at the upcoming 2017 Forum for Expatriate Management (FEM) EMMAs.

The Expatriate Management and Mobility Awards (EMMAs) celebrate success, best practice and outstanding contribution to global mobility. The awards celebrate the best and brightest of the global mobility industry.

Learnlight has been nominated for the following awards:

  • Best Family Support Programme
  • Best Vendor Partnership – Other (in collaboration with Imperial Brands)
  • Most Innovative Use of Technology in Global Mobility – Bespoke

We are honoured to have been nominated for three prestigious EMMAs. We are particularly proud to have been nominated for our partnership with Imperial Brands and the support we provide to their international assignees. (Declan Mulkeen, Head of Global Marketing, Learnlight)

The results will be announced at the EMEA Global Mobility Summit to be held at the 02 InterContinental, London on 10 November 2017. To find out more and book your place, click here.

To find out more about the nominees, click here.

Forum for Expatriate Management

The Forum for Expatriate Management’s (FEM) mission is to distil best practice across regions, industries and functions while providing valuable networking opportunities for knowledge sharing and program support. Through our multi-platform of content and events, we are able to encourage dialogue and enable mobility professionals to unite, learn and grow. For more information, please visit www.forum-expat-management.com

Learnlight

Learnlight is an EdTech company that provides language and skills training to learners in more than 150 countries. The company has developed an award-winning learning platform to deliver blended virtual, face-to-face, and digital training programs to employees of regional and global businesses. Clients include blue-chip companies such as Deutsche Telecom, Ericsson, PWC, GlobalEnglish, Coca-Cola, Siemens, Oxford University Press, SEAT, Ricoh, Orange, and Inditex. Learnlight employs 220+ staff and 1000+ trainers worldwide. More information can be found at www.learnlight.com

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Learnlight Shortlisted at the Upcoming 2017 Learning Technologies Awards https://www.learnlight.com/en/articles/learnlight-2017-learning-technologies-awards/ Tue, 10 Oct 2017 07:26:21 +0000 https://learnlight.com/?post_type=article&p=334/ London, 2 October 2017: Learnlight is pleased to announce that it has been shortlisted for a prestigious award at the upcoming 2017 Learning Technologies Awards. These awards recognize best practice and the most innovative companies in the eLearning industry.

Learnlight’s innovative new cloud-based language program, Learnlight Academy, will be competing for the award of the Most Innovative New Learning Technologies Product – International.

Aishah Davis, Head of Product Management at Learnlight, commented, “We are delighted that Learnlight Academy has been selected to compete for this prestigious eLearning award. It has certainly had a great impact with our clients and the wider learning community since its launch. Learnlight Academy’s cloud-based learning and flexible scheduling provide learners with a unique and innovative new way to learn English – wherever and whenever you wish.”

Learnlight Academy’s cloud-based learning and flexible scheduling provide learners with a unique and innovative new way to learn English

2017 Learning Technologies Awards

The results will be announced at the EMEA Global Mobility Summit to be held at the 02 InterContinental, London on 10 November 2017. To find out more and book your place, click here.

To find out more about fellow nominees, click here.

Learnlight Academy

Learnlight Academy is like an evening school or local language center, but with no commuting, no books, and the world’s best trainers. It takes place in the Cloud, which allows learners to enroll at any time and choose a group and timetable that best suits them.

Academy is the only language learning service on the market which allows learners a structured, fully-blended curriculum, with complete flexibility to choose their own timetable and to switch to a different group when they can’t attend their usual class. This allows companies to meet large-scale language training needs with minimal costs. To discover Learnlight Academy, click here.

Learning Technologies Awards

CloserStill, which organizes the annual Learning Technologies exhibition and conference, runs the annual Learning Technologies Awards. The awards celebrate the best in learning technology across the private, public and third sectors. Winning a Learning Technologies award is a highly recognizable and a much sought-after achievement. The winners of the 2017 program will be announced during the Gala evening at London’s Park Plaza Westminster Bridge Hotel, November 29, 2017. For more information, please visit learningtechnologies.co.uk/learning-tech-awards

Learnlight

Learnlight is an EdTech company that provides language and skills training to learners in more than 150 countries. The company has developed an award-winning learning platform to deliver blended virtual, face-to-face, and digital training programs to employees of regional and global businesses. Clients include blue-chip companies such as Deutsche Telecom, Ericsson, PWC, GlobalEnglish, Coca-Cola, Siemens, Oxford University Press, SEAT, Ricoh, Orange, and Inditex. Learnlight employs 220+ staff and 1000+ trainers worldwide. More information can be found at learnlight.com

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Learnlight Wins Best Family Support Program at 2017 EMMA Awards https://www.learnlight.com/en/articles/learnlight-wins-best-family-support-program-emmas/ Sat, 11 Nov 2017 10:48:34 +0000 https://learnlight.com/?post_type=article&p=373 London, 11 November 2017: Learnlight is delighted to have won the Best Family Support Program at the recent FEM Expatriate Management Mobility Awards (EMMAs). The annual awards ceremony, held in London, celebrates and recognizes best-in-class companies and individuals working in the Global Mobility sector.

Learnlight’s family support programs have proven to have a huge impact on the success of an international assignment. The deployment of carefully tailored learning and support packages, that combine highly focused instructor-led cultural training and coaching, with online country content and support, means every member of the family is supported throughout their entire assignment.

We are delighted to have won this prestigious award. We would very much like to share this award with the many clients who invest in family support programs and recognize the importance of preparing families for an international assignment as much as the assignee.

(Declan Mulkeen, Global Head of Marketing)

Full List of 2017 EMMA Winners 

To see a full list of all FEM 2017 EMMA winners, click here.

Forum for Expatriate Management 

The Forum for Expatriate Management’s (FEM) mission is to distil best practice across regions, industries and functions while providing valuable networking opportunities for knowledge sharing and program support. Through our multi-platform of content and events, we are able to encourage dialogue and enable mobility professionals to unite, learn and grow.
For more information, please visit forum-expat-management.com

Learnlight

Learnlight is an award-winning EdTech company that provides language and soft skills training to more than 1,000 clients and over 100,000 learners in 150 countries.

Since our foundation, our dream has been to bridge the gap between the disparate worlds of education and technology by harnessing cutting-edge technology to optimize instructor-led training. Our obsession was, and continues to be, to empower talented trainers to create transformative learning experiences because we think people are the real killer app.

Visit learnlight.com to discover more about Learnlight and our unique range of digital, tutoring, virtual and face-to-face solutions.

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Client Event: Gamification – An Innovative Way to Drive Employee Engagement https://www.learnlight.com/en/articles/gamification-innovative-way-drive-employee-engagement/ Thu, 16 Nov 2017 16:47:54 +0000 https://learnlight.com/?post_type=article&p=382 Barcelona, 16 November 2017: Gamification – using game-play elements in a non-game activity, is one of the hottest topics among the HR and Learning communities of major multinationals.  In the world of HR and Learning, Gamification techniques and practices are now being applied to areas as diverse as recruitment, wellbeing initiatives, employee engagement and learning.

So why the move to Gamification?  With many companies struggling to raise productivity and engagement levels among their workforces, HR and Learning professionals must find new ways to motivate employees who are often overwhelmed, impatient and distracted with so many priorities and work-life pressures.

To coincide with the launch of our new eBook: Demystifying the Modern Learner, Learnlight will be holding three very special client events to discuss the latest trends in Gamification and how HR professionals can design gamification programs that drive employee engagement and increase business productivity.

The Speaker

We are delighted to count on the participation of Sonia de Ansorena, a leading Gamification expert and a seasoned HR professional. Sonia has held a number of senior HR roles at Havas Media Group, Accenture, Antena 3 Television and Repsol.  Sonia now specializes in helping organizations with their Digital Transformation and the application of new technologies in Learning.

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Gamification: An Innovative Way to Drive Employee Engagement

This special event will be taking place in the following three cities:

Bilbao | 21 November 2017  | Madrid | 23 November 2017 | Barcelona | 30 November 2017

Would You Like To Learn More About Gamification?

Follow the event on Twitter via @learnlight or the hashtag #gamificationlearnlight. Please Direct Message us via Twitter or email anabel.aracil@learnlight.com and we will ensure you are on the distribution list for the video of the Gamification presentation.

Learnlight

Learnlight is an award-winning EdTech company that provides language and soft skills training to more than 1,000 clients and over 100,000 learners in 150 countries.

Since our foundation, our dream has been to bridge the gap between the disparate worlds of education and technology by harnessing cutting-edge technology to optimize instructor-led training. Our obsession was, and continues to be, to empower talented trainers to create transformative learning experiences because we think people are the real killer app.

Visit learnlight.com to discover more about Learnlight and our unique range of digital, tutoring, virtual and face-to-face solutions.

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Learnlight Partners with Room to Read to Improve Literacy and Girls’ Education https://www.learnlight.com/en/articles/learnlight-partners-room-read-improve-literacy-girls-education/ Mon, 18 Dec 2017 11:12:41 +0000 https://learnlight.com/?post_type=article&p=524 London, 18 December 2017: Each year we support a charity that represents our values and dedication to raising education levels in the world. This year we have chosen to support Room to Read.

We have created a video that explains more about this very worthy charity and the impact that Room to Read is having on improving literacy and gender equality in education.

Benjamin Joseph, CEO of Learnlight said: “Improving child literacy and ensuring more and more girls gain access to education has a profound and long-lasting impact on communities. Many world problems can be addressed through one solution: education. Why? Because knowing how to read makes people safer, healthier and more self-sufficient.”

On behalf of our clients, we are delighted to support Room to Read and the worthy work they do across the globe

Thank you to all our clients for their continued support and to our media agency, Bluejuice, for their kind help in putting this video together.

Room to Read

Room to Read seeks to transform the lives of millions of children in low-income countries by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organizations and governments, they develop literacy skills and a habit of reading among primary school children, and support girls to complete secondary school with the relevant life skills to succeed in school and beyond.

Discover more about Room to Read

Bluejuice

Blue Juice is a digital media agency based in the heart of Sussex, committed to creating innovative and captivating video, motion graphics & animation.

Discover more about Bluejuice.

Learnlight

Learnlight is an award-winning EdTech company that provides language and soft skills training to more than 1,000 clients and over 100,000 learners in 150 countries.

Since our foundation, our dream has been to bridge the gap between the disparate worlds of education and technology by harnessing cutting-edge technology to optimize instructor-led training. Our obsession was, and continues to be, to empower talented trainers to create transformative learning experiences because we think people are the real killer app.

Visit learnlight.com to discover more about Learnlight and our unique range of digital, tutoring, virtual and face-to-face language and skills solutions.

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Learnlight to Participate in Global Innovation Day 2018 https://www.learnlight.com/en/articles/learnlight-global-innovation-day-2018/ Tue, 05 Jun 2018 11:22:02 +0000 https://learnlight.com/?post_type=article&p=1245 Global Innovation Day 2018 will take place for the first time in Northern Spain’s San Sebastian on 13 June 2018. The annual event aims to showcase innovation in the Basque Country with the 2018 edition focusing on Small and Medium Size Enterprises (SMEs) which account for 90% of Basque businesses.

Global Innovation Daty 2018

Global Innovation Day aims to highlight to the more than 200,000 SMEs resident in the Basque Country, the fundamental role that innovation plays in progress and market competitiveness.

Learnlight is delighted to take part this year as a leading SME with a long history of working in the Basque Country with a well-established office in Bilbao.

Declan Mulkeen, Head of Global Marketing at Learnlight says;

“As an SME working in the Basque Country, we are delighted to participate in this event and be able to share ideas and solutions about innovation with other companies in the region.”

The event will kick off with a panel discussion following the presentation of the Innobasque Innovation Report that is published every year by Innobasque, the organizers of the event.

It will also feature talks from innovation leaders such as Silvia Leal, an expert in digital transformation and SMEs and Eduardo Anitua, President and Scientific Director of the BTI Biotechnology Institute, who will share some of the keys to driving innovation.

The highlight of the day’s program will be the “The Challenges of SMEs” workshop, which aims to solve in a very practical and collaborative way the needs and challenges of innovation for SMEs through presentations and company success stories.

The workshop will explore five themes led by recognized leaders in these areas. Declan Mulkeen, Head of Global Marketing at Learnlight, will speak about the marketing challenge posed by the change in buyer behavior and how Inbound Marketing can help SMEs to adapt to this new type of consumer.

The 5 themes of the workshop will be:

  • Financing innovation
  • Leading companies as a source of innovation
  • New business models
  • People: knowledge management, training and talent
  • New Marketing strategies

In addition to Learnlight, other companies that will be attending the event are Euskaltel, Sener, Iberdrola, Laboral Kutxa, Mondragón and the Basque Government. It is an ideal opportunity to develop new strategies and to exchange ideas on innovation with other companies.

If you want to take part, sign up using this link.

Or if you can’t attend in person follow the event on Twitter via @Learnlight and @LearnlightES

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